Don't Get Caught Off Guard

Don’t get caught off guard by poor marketing efforts.  Companies in all kinds of industries are now realizing the importance of a cost effective and creative online marketing approach.  It is also important to note that an integrated approach based on conversions is the most powerful.  A poorly designed and executed marketing plan will catch you off guard.  Without a properly managed Internet marketing strategy, once you realize your efforts have not been optimal, it will be too late. 

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Jumping in head first without a plan will result in a disappointing result!  (FYI…this woman from the Berlin zoo was rescued and is recovering).  It is recommended to hire a well rounded and experienced Internet marketing agency.  A good firm will review your business goals and help you formulate a plan that will ensure reaching and exceeding these goals.  This is much different than simply hiring and SEO firm and running a poorly managed PPC campaign to your home page.  Sending traffic to a site is useless until that traffic turns into conversion, sales, and positively affects the bottom line. 

What is a fully integrated online marketing approach?

Sounds more expensive right?  Sometimes it can be but we are really referring to ensuring that an existing or potential marketing plan has components that all compliment one another and that there is a consistent message.  This includes offline marketing channels too.  The entire plan should send the same message and have the same calls to action.  A combination of efforts such as conversion optimization, organic search engine optimization (improving volume and quality of traffic through the natural search engine placements), PPC advertising (with optimized landing pages), email marketing, and social media would be an example of an integrated approach.  This could also include offline efforts such as print and radio.  As long as the message is clear and landing pages are used properly to receive incoming traffic all efforts should compliment one another.  Monthly analysis of each component ensure seeing what areas are working and which ones need improvement.

All of this does not have to cost an arm and a leg.  A good Internet marketing company will help you pick and choose which elements are the most appropriate and that will produce the best ROI.

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