Last Saturday, on December 12th 2009, Internet Marketing Inc.’s New York City office launched its first holiday party ever.  With little under a year of existence, IMI NY has won a strong book of business and surpassed many milestones these last few months.  Partner and President, Todd Soiefer, invited the team to a holiday party to celebrate this success and ring in the new year “Internet Marketing” style.

The party was a huge success, with the attendance of several staff members- interns, developers and all.  A surprising guest appearance was made by the CEO of Internet Marketing Inc., Brent Gleeson, who is based in the San Diego office.  His arrival not only added an element of surprise, but also much entertainment as well.

The party involved a champagne toast and then a sushi dinner at New Ashiya in downtown Manhattan.  It was hard to even hear normal conversation over the continuous ruckus of laughter that practically usurped the night.  I am honestly surprised anyone had time to eat.

So you may ask: what’s my point?  It’s the small things that count.  Having a holiday party for your employees really inspires good cheer and let’s them know how much they truly are appreciated when it really counts.  If you don’t already do it, I suggest you make it your next New Years resolution- not only will good memories be shared but the team bonding is priceless.

Several managers from IMI will be in Las Vegas this week for Pubcon, a large internet marketing show. There is a poker tournament on Thursday night at The Mirage and our President Brandon Fishman will be playing.  Any winnings from this event will go towards The Naval Special Warfare Foundation which provides financial support to the families and children of SEALs killed or injured in combat.  Recently we lost several of our Navy SEAL heroes:

On 13 SEP LT Dan Cnossen lost both legs below the knees when he stepped on an IED during a combat operation in Afghanistan.  He is at Bethesda Naval Hospital undergoing treatment for his wounds.  You can learn more at his website.

On 24 SEP Ryan Jobe a SEAL who last eyesight in both eyes when he was wounded in Iraq in 2006 underwent a major operation that unfortunately resulted in a complication that caused him to lose his life.  Since he was wounded Ryan had been a spokesman for the NSW community.  His wife is pregnant with their first child.

For more information on this charity, go to the website here:   http://www.nswfoundation.org/

For more info on the Pubcon Poker tournament  http://www.purposeinc.com/pwp/2009/11/02/poker-tourney-blog-to-register

Internet Marketing Inc will be represented at the Search Engine Strategies Conference in Chicago on December 9th, 2009.

Search Engine Strategies or SES for short, is a leading global conference and training series focused on search engine optimization and search engine marketing put on by Incisive Media which includes ClickZ & Search Engine Watch.

I will be hosting a site clinic at SES Chicago from 4pm to 5:15pm on December 9th, 2009 at the Chicago Hilton.

In this session I will provide feedback to improve the sites provided from the audience mostly from an SEO point of view.

I will speaking as well at the upcoming PubCon in Las Vegas on several sessions including a Site Clinic at 10am on Wednesday November 11th and then at 1:30 I will present on SEO Design & Organic Site Structure at the Las Vegas Convention Center.

If you are going to PubCon in November or SES Chicago in December please let me know so we can make time to meet each other.

,Michael Martin

Social Marketing has become the latest buzz word in the internet marketing industry.  Organizations, companies, and bloggers are now using this method to convey their messages to their intended audiences effectively and quickly.  There are many tools, perhaps too many tools at their disposal to be able to create effective messages.

Some of these tools include the ever growing FaceBook, a social networking site that has grown from being exclusive to college students, to an internet marketing vehicle for companies, bloggers, and yes, even celebrities.  There are many other social networking sites besides FaceBook such as MySpace, Bebo, Xanga, and even Ning which allows you as a user to custom create your own little social network.

In addition to social networking sites there are also micro blogging sites.  These micro blogging sites such as twitter, tumblr, and Pownce (now Six Apart), have been great vehicles for launching the latest news, keeping tabs on the recent elections, and simply updating your friends and followers alike of your daily activities.  All of these tools, from social networking sites, blogging, microblogging, and doing search optimization, can become rather overwhelming for most companies, and surely so for people.  All of these tools have gotten a term coined by the marketing industry, called social marketing.  If you have a business, a blog, are a celebrity, or a large corporation, it becomes more and more important to hire professionals to do social marketing for you.

The days of getting the message out via static images in newspapers and magazines are over.  Television ads are also not as effective as before as more and more people have turned into engaged consumers, instead of passive consumers.  Consumers want to choose what to view, what to buy, and what to admire.  To become successful and get  your message out there, you need to be actively involved in all of these social marketing tools.  However, if you dedicate your time to that, you may not have the time of day to effectively run your business.  Perhaps now is the time for you to think about social media marketing by talking to people and see what they think about it, as well as do some research on your own.

San Diego Internet Marketing Company

The Internet Marketing Inc. blog is all about education.  We want our clients, future clients, and industry professionals to be able to read, learn and comment on all things related to Internet marketing – and with this dynamic industry it is up to all of us to stay current on new developments.

I would however like to take the opportunity to educate our readers a bit on Internet Marketing Inc. as a San Diego based online marketing firm that specializes in website design & development, search engine optimization, pay per click advertising, social media marketing, media buying, and brand consulting.

So what makes Internet Marketing Inc. Different?

Experienced Professionals:  The company is owned and operated by professionals who have founded and run many successful Internet marketing related companies.  This has provided the opportunity to play the role of the service provider AND the client.  Having had the opportunity to work with many of the most successful firms in the industry as a client, we have been able to develop practices that enhance the overall client experience.

Education & Communication:  Internet Marketing Inc. educates every client before engaging in their campaigns.  We do this for serveral reasons.  Education builds trust.  We want our clients to know that we know what we are talking about.  Addiontionally, we want them to understand what it is that they are paying for and what to expect.  This helps us manage expectations and gives the a valuable experince as opposed to just paying for another service they hope works.

ROI:  Internet Marketing Inc. is run by “business minded” individuals who approach all projects with business development methodologies.  We are not just a design firm or a San Diego SEO company.  We are a full scale solution designed to help companies grow through improved online exposure.  They is no point in having a  great website unless people can find it.  They is also no point in having a great website unless it is set up to foster conversions and increase business.

Conversion Optimization:  This is part of every project we take on.  It doesn’t matter if we are simply designing the front end of a website or doing organic search engine optimization – every strategy has “conversions” in mind.  The definition of conversions will differ for every company.  Defining the goal of the online marketing campaign is usually the first step.

International Experience:  Many Internet marketing companies in San Diego focus on local companies and brands.  Internet Marketing Inc. services clients from Southern California to Europe…and everywhere in between.  We employ multilingual project managers fluent in Spanish, French, and Italian and we can perform multilingual SEO and PPC campaigns.

Traditional Media Buying:  Though Internet marketing is becoming more popular and cost effective than traditional media, most companies at some point in time need both.  It is crucial that both the online media and offline media support and compliment one another.  Internet Marketing Inc. performs full-scale media buying and brand consulting.  Our media buying division is powered by Americas Media Group out of Miami. We have competitive buying power as one of the largest international media buyers for luxury brands in the world.

Client Diversification:  We have experience in a wide range of industries.  We work with luxury real estate developers all over the world, pharmaceutical companies, the United States military, e-commerce companies, health and wellness companies, and many more!

And best of all we support our local community, charitible causes, the United States military and we have an officially certifed “GREEN” website!