Bing Surpasses Yahoo in Search Engine Market Share Report

ComScore reported December 2011 U.S. search engine rankings this past week with, to no surprise, Google still in the lead. On a more noteworthy finding is Bing surpassing Yahoo, coming in at the number two spot. When Bing launched as a search engine in June 2009, they were at a mere 8.4 percent search engine market share. As of this past year they now account for 15.1 percent of internet searches.

Google still dominates the market with 65.9 percent market share, and Yahoo dropped to the number three spot at 14.5 percent.

The reported search engine rankings for December 2011, according to comScore, are stated below:

  • Google – 65.9% (up from 65.4% in November 2011)
  • Bing – 15.1% (+.1 change from November)
  • Yahoo – 14.5% (down from 15.1%)
  • Ask – remaining at 2.9%
  • AOL – remaining at 1.6%

More than 18.2 billion explicit core searches were conducted in December, which is a two percent increase from November. 12 billion searches were placed on Google sites, 2.7 billion were through Bing (up 2 percent), and 2.6 billion on Yahoo! Sites. We are anxious to see if Bing will remain in the number two spot in following months, and maybe even further the gap with Yahoo searches.

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