On July 25th, Google introduced Adwords Express on their blog, which will make advertising for local small business owners faster, easier and more efficient. Taking relatively no time and a small amount of money, even those who are not internet savvy can create an effective online campaign in minutes. This will help to ensure that your ad is only shown to people looking for what your company has to offer.
AdWords Express automatically manages your online campaign so when potential customers are searching for products or services in your area, your ad will appear. Once they click on your company name, they will be directed to either your website or your Google places page – you get to decide.
Setting Up Adwords Express
Setting up your ad is simple. First, select a category. Next, type your Ad headline (company name). Then, add a description (70 character meta description). Choose if you want the searcher linked to your website or Place Page and finally, select your advertising budget. This has values based on the competition for your business, or you can set your own value. Thats it. To watch a quick video explaining how easy it is to set up an Adwords Express account, visit: YouTube.
As with other Google ad products, you only pay when someone actually clicks your add. If you couple this with the recent tendencies for people to search the internet on their smart phones for products or services near their current location (cell phone data usage doubled in 2010), a customer can find you conveniently at a very efficient price. With Adwords Express, small businesses could gain a valuable advantage in the fierce competition for online local positioning.