A Successful Marriage Between Print and Online

All of your marketing components need to compliment and support one another.  This is increasingly true for print advertising.  Most searches online are prompted by some type of offline stimulation.  Print advertising, the oldest and most traditional form of media placement, is also now one of the most expensive forms of advertising.  In this economy, you need to carefully consider every ad placement to ensure that you will generate a good return on that investment.  You have to spend money for your business to grow – but spend wisely.

Designing the perfect print ad can generate fantastic results for any campaign but it is only one piece of the puzzle.  There is a lot of preparation that shou

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