It is no secret that social media platforms such as Facebook and Twitter have grabbed the attention of millions of consumers when it comes to the social scene. This is why event marketers and planners should be considering the viral networks in order to spread word of mouth and create buzz about their next big event. An online marketing firm can benefit from the platforms to announce their upcoming events in hopes to acquire a bigger reach and awareness about your company and its events. Follow these three easy steps and be on your way to publicizing your next big event through social media marketing.
1. #HashtagSwag – Create a Universal Buzz Word
It is important that consumers can connect with your event and find information about it easily and quick. This is why internet marketers should brainstorm for an overall hashtag, about 10 characters or less, that can be used to advertise the event in a unique, yet specific way. Take a look at what hashtags are trending now on Twitter to get a better perspective on what types of words/phrases grab people’s attention.
In terms of event marketing, speakers will love to reference the hashtag for it gives them a real-time feedback loop. A universal hashtag about your event will also give those unable to attend the opportunity to follow along with announcements and get involved on a virtual basis. Be sure to remind your audience about the hashtag you plan to promote before, during, and after the event. This is very important because you will need many tweets using the hashtag in order to gain virality; therefore consider including your hashtag on all print and online editions of any advertisements about your event.
2. Publicly Display Your Virtual Attraction
In order to keep people involved online while at your event, you must bring the online attraction to the event through use of Twitter walls, for example. Setting up Twitter walls throughout your event will allow attendees to see all those online who are interacting with the event in a virtual way, while enticing them to join in on the online conversation as well.
If your event is small, consider setting up a virtual welcome near the registration center that encourages attendees to check in through social media platforms, like Facebook and Foursquare, using your designated universal hashtag. Once they see their name displayed on the big screen they will be more inclined to stay involved and keep tweeting about the event.
Those who are interested in your event should have a location that is easy to get to of where they can find all the social media information about your event. For example, consider creating an event page on your company’s website about upcoming events, with a tab that directs interested attendees to all your social media platforms. Be sure to include your preferred hashtag associated with the event here along with direct links to your Twitter account, Facebook page, Google+ profile, YouTube channel, etc. Consider putting a link to this page during the registration process for the event so you can drive consumers to your social media sites early on.
After reading these three easy tips, do you plan to utilize social media in order to gain awareness about your upcoming big event and hopefully create interest for more people to attend?