In a press release from Challenger Gray & Christmas the online broadcast of March Madness is unique in itself. Speaking of analytics, it is estimated that the online coverage will draw over 2.5 million unique visitors per day, with a rate of 90 minutes viewing and watching games. So what kind of effect does this have on an internet marketing company? Employers are expected to get hit with a loss of $175 million within the first two days of the tournaments beginning.
The report goes on to say that, “Statisticians, economists, academia and college basketball fans will likely scoff at that estimate, and rightfully so. It is to be taken with a grain of salt, as it is meant to be a tongue-in-cheek look at how technology continues to blur the line between our professional and personal lives. Ultimately, March Madness will not even register a blip on the nation’s economic radar and even the smallest company will survive the month.” However, the bottom line is there probably will be slower internet speed as live feeds hog up bandwidth, delay email responses, and “extended” lunch breaks are taken. Another large factor comes from those who do and those who don’t actively watch & follow the games. It will be like pulling teeth as those who don’t watch the games want to be productive while those who watch the games will be heavily distracted.
Three Rules to Follow This Week
Set Expectations: Set a policy, or make it known that emails should be responded in (set designated time here). Within a few minutes might be a little unfair and “within 24 hours” should be more than enough time. Once you pick a time somewhere in between those two, make sure the expectations are clear and understood by everyone.
Communicate: To put it simply, discuss the situation with employees. Make sure everyone is on the right page and knows the office guidelines. For example if your SEO marketing department is behind then set a timeline for employees to respond to emails.
Adjust Policy: If there is a “no tolerance” company policy when it comes to sporting/entertainment websites (espn,cbs,etc) then try bending that rule slightly on Thursday & Friday. Maybe give them 20-30 minutes for the day to take a break and watch the tournament online.
How does your company plan to accommodate those Basketball enthusiasts during March Madness?