So SEO people are talking about the Bing Link Disavowment tool, and they have it included in Bing Webmaster Tools, and Google Webmaster Tools does not have it. Bing rolls it out first. But is this an idea that Bing thought of first?
Last month, at SMX Advanced, on Danny Sullivan’s Annual You & A with Matt Cutts session, Matt Cutts already mentioned of the idea of implementing this. Here is part of the transcript that mentions the disavowment tool:
Danny Sullivan: Now we hear a lot of people talking about “negative SEO.”
Matt Cutts: The story of this year has been more transparency, but we’re also trying to be better about enforcing our quality guidelines. People have asked questions about negative SEO for a long time. Our guidelines used to say it’s nearly impossible to do that, but there have been cases where that’s happened, so we changed the wording on that part of our guidelines.
Some have suggested that Google could disavow links. Even though we put in a lot of protection against negative SEO, there’s been so much talk about that that we’re talking about being able to enable that, maybe in a month or two or three.
Well who ever had the idea first, and normally great minds think a like, maybe it was in Bing’s master plan from the beginning, maybe not, and they are just taking advantage of Matt’s idea and rolling with the plan on month 1, instead of 2 or 3. 🙂 What do you think? Anyway since Bing has it running already, let’s see how it works.
Using the Bing Webmaster Link Disavowment Tool
It is pretty straight forward, you login to your Bing Webmaster Tools account, go to Configure My Site, then click on Disavow Links. From there can submit the pages that linking to your website that you want Bing to disregard. Then you get to select if you are disavowing a single page, a whole directory (not to be confused with a web directory, they mean a folder), or the whole domain. I guess one thing they could have done better is integrating it well with Link Explorer which is under Diagnostics & Tools. Where in all the backlinks already found would be listed and you can simply hit a “Disavow Button.” Or just add that button to the existing Link Explorer. But of course, you will have the option to enter in any URL for pages that are not listed in Link Explorer.
Do we even need to use Bing’s Disavow Link Tool?
We all know that this link disavowment all came up because of the possible negative SEO that can happen ever since the Google Penguin update came out. Bing never talked about a similar update like that. And no matter what links you disavow in Bing, it will never have an effect on Google.
Is this Bing’s way of also telling the world that it is looking at spammy links also? Personally, I did a simple backlink check on Bing’s Link Explorer and I see an irrelevant site wide link on one of my sites. The site seems to be performing fine and gets a good amount of Bing traffic. I just do not feel like hitting the disavow button, the backlinks seem to help, why discredit it?
Well this is still new, let’s see how this rolls out, and how the collective feedback of SEOs feel about it. I may be experimenting on the disavow links also on sites that I can “riskfully” play around with.