Yichen Liu is a Senior SEO Project Manager at IMI and writes about topics ranging from digital search news, link acquisition strategies, technical SEO and content marketing.

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5 Ways To Avoid The Penguin Update

Last week on April 24, Google released another update to it’s search algorithm, officially named the Penguin update. According to Google Blog: “We’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe …

Google Launches Codeword "Venice" Update

Lookout internet marketing companies, last month Google released details on 40 algorithm changes for its search engine, including one that was titled “Codename: Venice”. Two changes caught our eye and directly affect the way search is becoming more localized. Here …

LinkedIn Launches New Follow Company Button

Watchout Twitter, LinkedIn has just launched its “follow” company button. LinkedIn’s goal is to make it easier for consumers to stay up to date with their favorite companies, seek job opportunities, or watch competitors and industry trends. According to Hani Durzy, LinkedIn‘s …

The Pros and Cons of Cookies: A Google Story

The Pros and Cons of Cookies: A Google Story

Last Friday, search engine giant Google Inc. was exposed by the Wall Street Journal in a privacy scandal which some call “cookiegate” involving cookies being installed onto Apple’s browser Safari. The problem is that Google knowingly circumvented Safari’s browser settings in …