Yichen Liu is a Senior SEO Project Manager at IMI and writes about topics ranging from digital search news, link acquisition strategies, technical SEO and content marketing.

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Google Penguin Penalty: 8 Steps To Recovery

Google Penguin Penalty: 8 Steps To Recovery

Circa 2011: Your online business is crushing it. You’ve adopted all the latest and greatest digital strategies and you’ve invested heavily into SEO. The agency or “guru” you hired is building you links and getting them placed on high pagerank …

5 Ways To Avoid The Penguin Update

Last week on April 24, Google released another update to it’s search algorithm, officially named the Penguin update. According to Google Blog: “We’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe …

Instagram Now Available For Android Users

Long-awaited photography application Instagram is now available for Android users via download from Google Play. The app, previously exclusive to iPhone users for free, hit 27 million users last month. That number is pretty impressive as it was only available …

Google Launches Codeword "Venice" Update

Lookout internet marketing companies, last month Google released details on 40 algorithm changes for its search engine, including one that was titled “Codename: Venice”. Two changes caught our eye and directly affect the way search is becoming more localized. Here …

Facebook May Be The New Background Check

Facebook May Be The New Background Check

Cross your fingers new applicants. Whether your applying for a new job or the college of your dreams, applicants have a new consideration. If you were worried whether that misdemeanor you committed when you were 15 is going to show up …

LinkedIn Launches New Follow Company Button

Watchout Twitter, LinkedIn has just launched its “follow” company button. LinkedIn’s goal is to make it easier for consumers to stay up to date with their favorite companies, seek job opportunities, or watch competitors and industry trends. According to Hani Durzy, LinkedIn‘s …

The Pros and Cons of Cookies: A Google Story

The Pros and Cons of Cookies: A Google Story

Last Friday, search engine giant Google Inc. was exposed by the Wall Street Journal in a privacy scandal which some call “cookiegate” involving cookies being installed onto Apple’s browser Safari. The problem is that Google knowingly circumvented Safari’s browser settings in …