Lisa Marino is a Content Marketing Specialist at IMI and enjoys writing about all topics related to digital marketing.

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How to Write a Catchy Headline

How to Write a Catchy Headline

5 Simple Steps David Ogilvy, the Father of Advertising wisely instructed, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of …