Kellen McAvoy is a Social Media Project Manager at IMI and writes about all things social media.

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US Social Media Trends for 2016

US Social Media Trends for 2016

Increased ad spend, growth in ad blocking, and more live streaming are just a few of the 2016 US social trends analyzed by a recent eMarketer report. The report is intended to help advertisers understand social media marketing opportunities, potential …

5 Steps to Avoid a Social Media Fumble

5 Steps to Avoid a Social Media Fumble

Social Media is inherently about being “social”. Brands, influencers, marketers, customers, and fans use social media to talk and connect with one another everyday. Being successful on social media involves monitoring these conversations, both good and bad, and identifying opportunities …

How to Sell on Social Media

How to Sell on Social Media

Today customers enter the sales funnel at various stages. In just one click someone can add an item to a shopping cart and complete a purchase skipping right over the consideration phase. So what does this mean for businesses? How …