Kellen McAvoy is a Social Media Project Manager at IMI and writes about all things social media.

You can follow her on:

google_plus twitter_1 linkedin

 

How to Socialize an Influencer Event

How to Socialize an Influencer Event

Social media creates an opportunity for people to discover, interact, and advocate brands through online conversations. Every day, users turn to various social platforms to learn about the latest trends, share their real time experiences, or connect with people and …

How to Crush it on Social Media

How to Crush it on Social Media

Just a few weeks ago, digital marketers and industry leaders gathered at Interactive Day San Diego (#IDSD) to discuss industry trends and evolving strategies. One speaker that stood out among the rest was the Vice President of Marketing for Sprout …

US Social Media Trends for 2016

US Social Media Trends for 2016

Increased ad spend, growth in ad blocking, and more live streaming are just a few of the 2016 US social trends analyzed by a recent eMarketer report. The report is intended to help advertisers understand social media marketing opportunities, potential …

5 Steps to Avoid a Social Media Fumble

5 Steps to Avoid a Social Media Fumble

Social Media is inherently about being “social”. Brands, influencers, marketers, customers, and fans use social media to talk and connect with one another everyday. Being successful on social media involves monitoring these conversations, both good and bad, and identifying opportunities …