Devon Gardner is the Director of Social Media at IMI and writes about all things Social and Digital PR.

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How to Use Twitter Moments for Business

How to Use Twitter Moments for Business

Just last week, Twitter rolled out its new Moments feature, appearing as a lightning bolt in your Twitter app. What is Twitter Moments? If you haven’t yet heard about it, it’s Twitter’s efforts toward simplifying the massive “Twittersphere” and showing …

5 New Year’s Resolutions for Brands on Social Media

5 New Year’s Resolutions for Brands on Social Media

We make New Year’s resolutions for self-improvement, but maybe it’s time to make a resolution for brand-improvement. Whether you’re a business owner, marketing manager, or social consultant, here are five suggested New Year’s resolutions to improve your social media marketing …

How To Remove Social Media From The Silo

How To Remove Social Media From The Silo

With social media constantly changing, it’s easy for community managers to fall into the trap of dealing with the task ahead of them rather than the big picture that determines cross-departmental strategy. The fact is – social media needs other …