Dyan Crace is the Marketing Manager at Internet Marketing Inc. (IMI) and enjoys writing about digital marketing, webinar recaps, IMI awards, culture and events.

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How Mobile Is Changing In-Store Marketing

How Mobile Is Changing In-Store Marketing

Shoppers are in control in the digital age. They are experienced and savvy, using their mobile devices to research, compare prices, find discounts, read reviews, and ask their social networks to help guide them on their path to purchase. Now …

The IMI Campaigns That Won Hermes Creative Awards

The IMI Campaigns That Won Hermes Creative Awards

The Hermes Creative Awards honor marketing professionals, advertising and design agencies, PR firms, production teams, and digital creators who are creative and original in their production of outstanding content pieces. It is an international competition with over 200 categories that judges entries based solely …