Becca James is the Director of Insights & Strategy at IMI.

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The Digital Landscape: Seniors & Baby Boomers

The Digital Landscape: Seniors & Baby Boomers

The current landscape for Seniors online involves tremendous opportunity and purchasing power. While Seniors are considered to be 65+ years-old, there is another audience to take into consideration as well: Baby Boomers. These are individuals born between 1946-1964, meaning that …

How Your Personality Shapes Marketing

How Your Personality Shapes Marketing

Since this is about personalities, let’s spend some time and get to know each other. Take this brief questionnaire and then we can chat about our results in a few minutes. Personality Questionnaire Rate yourself on a scale from 1-10 …

The KPI That Will Make A Difference

The KPI That Will Make A Difference

The Answer Isn’t Engagement What do marketers say are their biggest pain points? Proving ROI, having the best technology, discovering talent, producing engaging content, the list goes on. Although these challenges are inevitably goals that ride on the company’s success, …

Marketing in “The Age of You”

Marketing in “The Age of You”

Consumers expect brands to listen, understand and act. Marketers are expected to uncover genuine insights and create personalized, relevant and memorable experiences to satisfy both ends. We recognize this era of marketing as The Age of You. I sought out …

[Case Study] The Million Dollar Quiz

[Case Study] The Million Dollar Quiz

Zenni Optical had a problem. They wanted to improve brand awareness, increase organic traffic to their site and most importantly, increase online sales. IMI had the solution: an interactive quiz that introduced a new audience to the brand, drove people …