Becca James is the Director of Insights & Strategy at IMI.

You can follow her on:

google_plus twitter_1 linkedin

 

Marketing in “The Age of You”

Marketing in “The Age of You”

Consumers expect brands to listen, understand and act. Marketers are expected to uncover genuine insights and create personalized, relevant and memorable experiences to satisfy both ends. We recognize this era of marketing as The Age of You. I sought out …

[Case Study] The Million Dollar Quiz

[Case Study] The Million Dollar Quiz

Zenni Optical had a problem. They wanted to improve brand awareness, increase organic traffic to their site and most importantly, increase online sales. IMI had the solution: an interactive quiz that introduced a new audience to the brand, drove people …