Any online campaign starts right with the development of a website. But designing a killer website is not all—you must make sure, your website attains good position in the leading search engines, especially in Google, as Google is the most important search engine at the moment.
If you are novice in the world of internet marketing, you must find out the starting point first. Search engine optimization or SEO is the discipline that relates to the tricks and strategies for attaining better position at search rank pages. You can find some tips which will help you chalk out a better SEO plan for your online campaign.
If you want to get quick results, you must buy an old web domain instead of new one.
Since for search engines, long time web presence is an important criteria for assigning page rank, an existing domain name can help your website rank higher.
However, there are instances where you have to use new, industry-specific domain name. In such cases you must expect some loss of time in building up of desired traffic and this can range anywhere between few weeks to months or more.
In any case it works when the domain name carries some of the targeted keywords. This will make the search engine assume, that the website can provide all the necessary information about what is searched for and this will help the site attain a higher page rank. So for a sound SEO strategy it is important to choose your domain name with caution.
One of the most important points to keep in mind is: you must develop your SEO strategies also for your visitors and not entirely for search engines.
This means, when you optimize your site, you have to make use of keywords in a way that remains relevant to the search behavior of your targeted audience. As the searchers locate your website via search engine and find out what they are looking for, they will become part of your targeted audience. For this it is very important to consider your targeted audience when you are optimizing your site with relevant keywords.
This requires you to first understand the demographic composition of your targeted audience. Visiting the social networking sites and your competitors’ site can give you valuable information about various aspects of your targeted audience. Right from designing website to write optimized articles and ad copies, these information will come to your help in every steps of your SEO process. So you should invest considerable amount of time in researching your targeted audience.
Search engine spiders crawl through the webpage in search of relevant key words and whenever a search is performed, spiders consider those web pages that best match the searched words or phrases. This requires you to research the keywords and phrases thoroughly prior to the chalking out of SEO plan. Google’s Keyword Tool, Wordtracker and Keywordiscovery are some of the popular tools for finding out most relevant keywords for your website.
While including relevant keyword into various pages of your website, generally stay away from using the generic keyword. Instead make use of the keyword that will give more detailed account of your website. As for example if you sell mountain bikes of leading brands in Wyoming regions, instead of using mountain bikes as your main keywords, make use of the complete phrase—Wyoming mountain bikes.
Lastly, you can not afford to forget the search engine spiders while developing your SEO strategy. In order to make your side favorable for the crawlers, you should include certain design elements, such as HTML – links that will help the crawler locate your site easily.
These were some of the basic SEO tricks that the novice marketer should earnestly follow to see results from their online campaigns.
How would you like the idea of being featured on the very first page of Google and that is on the top? For any business, it is dream come true as it provides good business perspective to the businesses—most of the searchers don’t bother to look beyond the first page and this makes it very important for the businesses to be there right on the first page. This can be accomplished through the right set of SEO strategies. An effective SEO strategy is based on the relevant keywords that are frequently searched by the targeted customers.
In short, SEO plan is designed to give more exposure to your business. It makes a cost effective solution for promoting your product or services. By enhancing the visibility of your business in the web, it actually helps selling your products faster.
The first step of internet campaign involves building up of a website which can offer details of the commodity in question. You can develop a website and wait for organic listing in Google. But to speed up the process for better results, the businesses need to employ the SEO tricks.
Search engine optimization plan is ultimately aimed at achieving bigger traffic. In order to draw more traffic to the websites, the SEO strategy should include both internal and external component of a website. This makes an optimized website much more valuable than a key-word stuffed site, ignored by the search engine spiders. In order to award a good page rank to a website, the search engine considers many other aspects other than mere keywords. Design elements and usage of links across the site are two major elements that influence search engine algorithms. But above all, it is the visitors’ satisfaction that counts. This means in order to assign page rank, the search engine ultimately considers how valuable the site can be for a visitor.
This requires the web-site designers to design the website and include the contents in a way that the website becomes attractive to the visitors. It is the task of the SEO specialists to hold on to the visitors’ attention with the help of relevant, strategically placed keywords.
More the traffic, it is better for your business. But ultimate aim of online campaign is turning your visitors into your customers. For this you must make sure your website provides the visitors what they are looking for. This can be done with informative, well written articles with niche keywords. In addition to that you should also use keywords in page names, add internal links and make use of the Meta description tags for better performance of website at the search rank pages.
A successful online campaign, based on the right SEO strategies can gain you a huge customer base. So it is highly recommended to integrate SEO strategies into your overall marketing plan. You will be rewarded for your efforts by the listing of your website right on the first page of the Google.
Pay per click advertising is one of the crucial components of any online marketing campaign. It can make a cost effective solution for reaching out to highly qualified targeted customers. The success of PPC campaign is dependent on the quality of ad copies. No matter what amount of time you spend on other aspects of campaign, if you do not give sufficient attention to the ad copies, the campaign might fail to yield desired results.
However, it is not difficult creating high-performing, effective ad copies for PPC campaigns. Only you need to pay attention to certain points.
The searcher and your PPC ad
When it comes to crafting an effective ad copy, the first point that copy writer needs to keep in mind is: the ad must rightly fit into the visitor’s search process. When a person searches for something in the internet, he will stop by only those sites or ads that are relevant to his searches. The more relevant the ad, the chances are higher for the visitor’s clicking on the ad.
On clicking the ad, the visitor is taken to a landing page. This should also be relevant to searcher’s queries and must fulfill the searcher’s expectations.
The nearer it is to searcher’s expectations, higher the chances of an action. This eventually leads to higher CTR and higher rates of conversion.
In order to craft the right ad copy, one has to start with the right ad groups. An ideal ad group should consist of keywords—not many in numbers, but solidly based on a well defined theme. When oriented toward a basic theme, the ad copies are sure to be highly relevant to the keywords.
At the same time it is also important to create more than just a couple of ad groups. If you use a number of keywords for just one or two ad groups, then they will become generic and reduce the quality and effectiveness of your PPC campaign.
Say it with the Headline
When you are writing PPC ads, you have very limited words at your disposal and each of them is highly precious. Your motto should be to make the most with each of them. In this situation creation of the headline becomes extremely important as it is that segment of your PPC ad, that draws the immediate attention of the searchers.
An effective headline generally carries one or more keywords. Inclusion of keywords in the headline is a common way of enhancing the ad’s relevance to the search.
You can put keywords in the headline and in your ad, either manually or through dynamic keyword insertion. Dynamic insertion of keywords is however, an advanced PPC feature and should be applied with caution.
The body of the ad
The headline is used for capturing the searcher’s attention. But the body of the ad offers a little more information about your product and service. Here too, you have to make discreet use of keywords. It is a good idea to mention the special attributes of your business here—like whether your product is an award winner, whether you offer a money back guarantee and like. But make sure: the promises made in the ad reflect on the landing page as well.
Target the right audience
You need to draw the traffic that will ultimately lead to conversions. So it is important to make use of apt and appropriate words in your PPC ads. With the proper choice of the words you can clearly tell your prospective customers what they can expect from visiting your site.
The ultimate goal of PPC ads is to turn a visitor into purchaser. So make sure landing page keeps to the expectations that your ad copy has created.
These were some basic points related to PPC ads. But they can provide you the starting point for a high performing online campaign. So keep them in mind while you are writing you next ad copy.
The secret to a great online business is a sound internet marketing strategy and this is no exaggeration. Just like any off-line marketing strategy, an online marketing strategy needs to rely on the answers of a few but vital questions. First of all you must know your customer well. Who is your customer and precisely what he/she is looking for are two most important questions that you should answer prior to the starting of your internet marketing campaign.
The next point that follows is what you can offer to your customers to satisfy their needs. Take some time and make a list of your unique USPs. What makes your product or service special from your competitors? And more importantly what are the grounds on which you can make your customers rely on you?
A good research and you can find answers to all your questions including what online buyers actually want. What are the types of product that have maximum demand in the virtual market? What types of offers attract the buyers most?
However the most important part of your research will relate to your competitors. After locating the competitors, you should try to find out what they are doing and what kinds of promotional tactics they are using to promote their products. It makes sense in closely following their various internet marketing strategies including PPC, Adsense and link building efforts. Also take not of the fact whether they are using affiliate promotion to sell their products. At the same time, try to find out the areas, where you can score better points.
After you have gathered sufficient information about your niche market, it is time for organizing your data. Besides listing both yours and your competitor’s strengths and weaknesses, you must also make a list of the places where you can find your targeted audience. When you know where to find your targeted customers, you can now easily know their opinions about the products that are currently available in the market. This information will help you add edge to your internet marketing policy.
With the research phase over, now is the time for developing the actual strategy. Depending on the demographics of your targeted audience and their demands, you can opt from many internet marketing strategy ranging from social media marketing to search engine marketing. In a more advanced stage of the campaign, you should employ the combination of various methods.
Thus kickstarting an internet campaign requires lots of planning and research. But when the right strategy in place, you can start implementing your plan into action right away. At the beginning you might expect to pass through a trial and error method, but as you get seasoned as a marketer you will know how to mix and match various internet marketing methods for the best result.
Internet marketing is the latest fad that is revolutionizing the world of B2B (business to business) and B2C (business to consumer) merchandising. Internet marketing is simply the online version of the traditional advertising models that we are generally familiar with. The only difference is that, instead of billboards and hoardings this particular promotional method uses web space to exhibit and promote a product. The rest is almost the same. Internet marketing like conventional advertising methods blends technology and creativity to increase visibility of a particular commodity or service. However, Internet marketing makes a more cost effective solution than traditional advertising in the sense that, it can penetrate a wider customer base more easily and in a time and expense that is associated with the generic advertising models.
There are various mechanisms within which the process of Internet Marketing works and caters to diverse internet based business. The major among them are:
• E-commerce- In these kinds of business, where goods are bought and sold in the virtual stores, promotional methods are more direct and aggressive. In e-commerce the consumer or business units get to directly purchase goods from a company’s official website. The payment methods mostly include credit card payments.
• Publishing- This method is more like the traditional advertising methods known to us. This kind of internet marketing involves demonstration of a good’s attributes on the websites of the marketer. The consumers visit these websites while searching for something, and acquire knowledge about a particular product from the website. In this procedure, internet marketing takes the shape of word of mouth publicity.
• Affiliate marketing: This kind of internet marketing involves revenue sharing arrangements. The owner or the actual producer of a good employs the services of an affiliate or a hired vendor to raise the conspicuousness of his product in exchange for paying him a share of his profits.
There are challenges that popular internet marketing methods are still to overcome.
As for instance, many prospective consumers are not tech-savvy at all and are therefore not comfortable with buying things online; where it is difficult to understand the genuine quality of a product. Then there are security concerns, as many websites are known to divulge consumer data to unauthorized third parties, who may use it to spam the buyer.
New user friendly technologies are being developed to overcome these challenges. With this we can safely conclude, that Internet marketing is here to stay. It has changed the world of promotion and advertising in quite a number of ways; it is going to transform the world of trading in the upcoming days.
One of the fastest growing segments of internet marketing business; affiliate marketing makes a lucrative home business option for the people with entrepreneurial mindsets. Affiliate programs are offered by the businesses selling products or services in the web. A website owner can join the program through a financial arrangement, where website owner or the affiliate is rewarded for adding to the customer-base of the company. Affiliate marketing programs are easy to join, simple to pursue and high on returns. No wonder, world famous online businesses like Amazon attract thousands of affiliates for promoting their products across the web.
Affiliate marketing follows a rather simple mechanism—you have a website, you place links on your website, these links take the visitors to the merchant’s website/s. Whenever a visitor clicks on the link and directed to the merchant’s website from the affiliate website and makes a purchase, the affiliate earns a commission.
Here are the basic steps for getting started in affiliate marketing business.
Choosing the right niche
To put it simply, affiliate marketing is selling other people’s products through your website. Before creating your affiliate website, you must decide what kind of product you would like to promote. Develop your website around this niche and collaborate with businesses that sell these niche products. While choosing your niche, simply follow your passion, or your brain to choose a well-paying product.
Finding out the right affiliate program
The next step involves searching for the businesses that offer profitable commission-sharing programs. But a high rate of commission should not be your only criteria for choosing a program. Make sure, the business sells quality products and a market for these products in the cyber-world.
Chalking out the right strategy
The final and the most important step involves designing the right promotional strategy. First demarcate your targeted customers. As you know who the prospective customers are and what interest them most, it will be easier for you to attract them with the right sort of topics and discussions. Be creative in placing your affiliate links, so that your visitors are tempted to visit the advertiser’s site for more.
In order to make affiliate marketing earn substantial amount of money for you, you need to have a popular website with least 500 qualified visitors a day. More the visitors, it will get better for you. But building traffic is also not enough—the real trick lies in making people click on the merchants’ link and make them purchase. It is here, where your creativity and salesman’s instinct come into play.
It is now official: by integrating social media features in your website, you can considerably add to your website traffic. It will require a little investment in the areas of technology, but in the long run, it will significantly enhance the performance of your website. With so many social media marketing options in place, businesses are increasingly implementing social media features to boost up the performances of their websites and if surveys are to be believed, they are getting good returns from their investments.
However, in order to reap the benefits of social media marketing, the businesses need to align their marketing goals with relevant metrics.
This alignment is extremely important, as this would help businesses track the progress and measure the return on investments. The marketers strive to achieve the social media goals through three stages of campaign.
The first stage involves implementation of the social networking platform.
The second stage is a transitional stage. At this stage, the informal marketing techniques are employed on a random basis.
At the final and the most matured stage, social media marketing strategies are developed and implemented in an organized manner.
The strategic stage is the most important stage in social media marketing
It is during the final or strategic stage of marketing, that the businesses can start expecting see the results. At this stage, the website traffic can increase by over 50% from the trial stage. So far as lead generation is concerned, it also increases at the final stage. Even a 75% jump in lead generation is not uncommon for efficiently implemented social media campaigns.
Consumers’ choice and the role of social media
Given the social media’s increasing influence on the consumers’ buying decisions, the businesses are extending their social media marketing budget. A recently concluded study in UK measured the extent of social media’s influence on ordinary buyers and it came out to be overwhelming. Significant numbers of the consumers said that prior to the purchase of any product, they make it a point to go through the web reviews of other users. Over 50% of the consumers said that they would like to share their experiences with regard to a particular product.
In this situation, monitoring their brands online no longer remains an option with the companies. The companies need to engage professional marketers to kick off social media marketing right away. A systematic monitoring of variety of social media would enable the companies pick up the feedbacks at the earliest and proactively act on them to allay any negative impact on their reputation.
In a nutshell, Social media marketing has reached the point of its life cycle, where it is being perceived by the serious marketers as an indispensable part of internet marketing strategy. This new generation internet marketing technique is helping bridge the gap between the companies and their unhappy customers and paving the way for a more transparent B2C relationship.
Email marketing has established itself as one of the important components of online marketing campaigns. In order to be effective, email marketing should be easy to manage. A range of e-mail marketing tools and software are available in the web. These help the marketers get a better grip over the campaign. These tools are designed to help the marketer create, send and track e-mails and newsletters. In a nutshell, they help automate the entire process of e-mail marketing, and also help you follow it up with customer feedback loops. Most importantly, the use of software makes your e-mail marketing efforts profitable.
With a range of powerful tools at your disposal, you will feel like working with a full team of dedicated sales persons. From sending personalized e-mails to a highly qualified group of customers as well as new leads, to automatically following it up with prospects, using autoresponders, e-mail marketing software can become an essential component of your internet marketing strategy.
E-mail marketing software makes the entire process of marketing fast and easy with a variety of activities. Most of the software use triggers to manage the e-mail list. Whenever a prospect opens an e-mail, the software automatically converts lead to opportunity. The leads that remain inactive for a specific period—you can set this time—the software automatically removes them from the list. The software takes care of further details. Whenever a prospect clicks at a particular link, a follow-up e-mail is automatically sent to the prospect as a next step of promotion.
E-mail lists are very precious for any marketer. You e-mail marketing software helps you keep your e-mail list well organized. Many software use automatic bounce processing feature to keep the lists up to date. All these help keep your deliverability rate high.
Besides making your marketing tasks easier, the e-mail marketing software comes with a number of benefits.
These types of software are designed in a way that users without sound knowledge of technology can easily install and use them.
The tools are based on the platform of proven technology and easily compatible with your system and browsers.
Moreover, they make a cost effective solution for the marketers, allowing them sending bulk e-mail messages from their PCs.
Whether big, small or mid-size, e-mail marketing software help the organizations extend their customer base-quickly and easily. Before buying just any software, shop around for the right product. There are many available for sale in the web; it makes sense in downloading the trial version for a test run, before you actually buy one.
There are many people, who often confuse between affiliate marketing and spamming or referral linking. But as the fastest growing industry in the internet, affiliate programs can be easily found across the web. It is rare that you are surfing the internet and have not noticed the affiliate marketing programs, the possibility is: you might not have understood what it meant.
Internet marketing is a vast domain and affiliate marketing is one of the significant parts of all internet based marketing efforts. At the core, affiliate product marketing is a performance oriented activity where the marketer is rewarded by the businesses for driving in visitors to the business’s websites.
The system of affiliate marketing is not as simple as it appears. Successful affiliate marketing is the result of continuous maintenance of the qualified resources. This type of marketing revolves around long term, mutually beneficial collaboration between the affiliates or the owners of the websites and the businesses that choose to advertise on those websites. Often it takes the form of revenue sharing ventures between the affiliates and the merchants selling products online. Thus, affiliate marketing can become a potential source of residual income for seasoned marketers.
You too can take the advantage of high income potentials of affiliate marketing ventures. You have to begin with developing website around niche subject or product. Your website can be used by the merchants for promoting their products or services. Every time a purchase is made through the referral of affiliate website, the affiliate marketer gets rewarded by the merchant.
Affiliate marketing can prove extremely lucrative for the serious marketers. But just like any other businesses, affiliate business does not mean easy money. From researching the affiliate programs to joining the right program—it requires a lots of investment in time and effort. In order to make it click, you must find out the right affiliate syntax to integrate into your content.
If you have flair for marketing, affiliate marketing can well be the starting point of a very lucrative career online. It is also perfect for the people with a creative bend of mind. Affiliate marketing business follows the most fundamental code of business, that is, selling manufacturer’s products or some one else’s services for a fixed commission. Being simple in nature, this type of business has a very stable and predictable future and will never get saturated.
A personal computer and an internet connection are all that you will need to get going in affiliate marketing business. As such, it makes an exciting home business option. If you are a staying at home mom, or somebody looking forward to extra money online, affiliate product marketing can be the right business for you.
Link building is all important for any internet marketing strategy. An efficient link building plan can ensure higher search engine ranking for your website. Any site optimization strategy works on the premise of link popularity. SEO strategies are all about including the right keywords in your content and placing them in the right place, so that search engine spiders can sense the relevance of the contents and accordingly place them in the search result pages. Link popularity is another important factor for attaining higher page ranking. More inbound links mean greater visibility of your website. Thus link building becomes a crucial part of any internet marketing strategy.
Link building—where to start
Linking strategy is an important pillar of internet marketing and any linking strategy starts with web directories. In addition to the Open Directory of Google and Yahoo Directory, there are a number of industry-specific directories.
Start by getting listed in Google and Yahoo directories for generating traffic for your website.
Next you should look for your business specific directories—both global and local directories are available in the web.
In order to find out the relevant directories just Google with the keyword ‘web directories’.
You can also check out with the directories of directories such as Search Engine Colossus, Business Directory and Internet Search Engine Database.
Getting listed through webmaster forums
You can find a number of webmaster forums in the internet. These also help your site get listed. For this you have to first sign up with a forum.
Link exchange with other websites
While getting listed in the search engine database and web Masters forums are important, the long term linking solution lies in exchanging links with other relevant websites. This helps in building up huge traffic and if your website contains informative, well written contents, you will be flooded by the link-exchange requests from other popular websites. This will lead to higher page ranking and ultimately bigger traffic.
Finding the relevant websites is important for your linking strategy
It does not make any difference if you exchange links with such websites that do not have any direct connection with your business and industry. For the same reason, low traffic websites would also fail to serve any purpose. There are many ways to find out websites that can be of any help for your internet marketing strategy through link exchange.
• Check out with your competitors’ websites to find out who are exchanging links with them. If you want to find out the inbound links to a particular website, you can easily do it by checking it with http://www.URL.com.
• You can also find out relevant websites suitable for link exchange, by performing some search in the Google with the words related to your business.
• Surfing through Open Directory or Yahoo can also help.
As you find out suitable websites, put up a linking request. Make sure to mention the benefits that the linking website might expect from linking your site to theirs.
Many websites also welcome press releases and interesting articles from the relevant businesses. Submit PR articles in these websites along with a short bio at the bottom—this makes a very smart inbound linking strategy for the websites.
Link popularity is one of the crucial aspects of a successful internet marketing strategy. The above mentioned points would help you get started on the link-building plan. As you grow as a marketer, you will gradually learn more ways of increasing your link popularity.