In this digital age, manipulative one-directional advertising models are ineffective. Now, two-way marketing, based on core principles and meaningful brand-consumer dialogue, has an official name and is in need of a solid strategy: Content Marketing.
Cost-per-lead for paid search over time was nearly 3.5 times that of cost-per-lead for Content Marketing (Kapost and Eloqua).
This eBook can help marketers leverage modern digital tools to engage consumers using timeless brand development strategies. Find tools you need to launch your first campaign or give your existing program a ground-level reboot.