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The goal of the Internet Marketing Inc. Affiliate Marketing division is to generate quality leads and sales for clients on a performance basis:
pay only for successful sales and leads that make you money.
With so many different methods of online advertising available today, it can be difficult to figure out what types will benefit you. With affiliate marketing, IMI can extend the reach of your existing PPC, SEO and SMO campaigns beyond where major brands can reach. Affiliates, using many different methods of promotion, will drive traffic to your web site that converts into sales and leads. IMI manages the entire process from start to finish,
with the goal being your continued growth and success.
The process starts with research into your market and your company goals. Through this analysis, IMI will work with you to create a desired commission level that fits with your own sales metrics to create a profitable campaign. Once you are ready to start, IMI can develop custom affiliate creative for banners, widgets, text links and more to arm affiliates with the tools they need to succeed. Further, IMI can work closely with your company to develop exclusive affiliate promotions that will drive converting traffic to your site.
After the campaign has started, IMI works with your sales team to track leads/sales and back-end profitability to manage ROI on an ongoing basis. Through continuing management of this process, sales and lead quality is maximized while fraud, bad leads and in-process losses are minimized. IMI will identify geographic regions, traffic sources and demographics that do not convert well and actively seek to minimize them while pushing traffic to sources that do convert. Affiliates that perform well are rewarded and IMI works closely with them so your campaign succeeds.
IMI can work with your firm to ensure that affiliates comply with your corporate standards for brand image and message. In addition, affiliates will be managed to ensure that their marketing methods complement other marketing channels in your campaigns. With the ever-growing scrutiny of companies represented on the Internet, IMI understands that the importance of ensuring marketing efforts put the best foot forward online.
At IMI we actively seek to understand the big picture for your company – whether it is making the greatest back-end profit, increasing exposure and capturing customers or just driving leads. With quick program turnaround, performance incentives, broad reach into the market and a vested interest in maximizing your ROI, IMI works harder than any firm to bring you the return you need at an attractive price.
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